Are you ready to create sustainability in your creative business without compromising on integrity?

Maybe you are fed up with believing that you can’t make money being a creative person

Perhaps you want more than the reality of living month-to-month

It could be that you are feeling unable to see the bigger picture in your business, and you wish there was more structure and strategy to work with

“You’re creative, you can’t make money doing that” – sound familiar?

Bulls*it alert!

Here’s what I believe: You can have a financially sustainable creative business that is rooted in your values and serves your community

For many creatives, we have become trapped by the starving artist narratives that dominates the freelance creative world.

We know our work and industry so well that we are held firmly by the stories of success and failure that live inside that space, rarely stepping outside of those to see what else is possible

I’m here to tell you that there is another way to navigate this work where you can have impact, integrity and sustainability in your business

An invitation to coach with me

Finding Foundations: building a creative business that works for you

Coaching is not a magic bullet and I am not going to offer you a one-size-fits-all solution or an over-hyped ‘Five Step Strategy to Six Figures.’

What I can offer is to work collaboratively with you to develop clarity of vision, the courage to try new approaches and a structure to keep things moving forwards with momentum.

Together we will develop a clear vision for your business that is true to your values and ethics, as well as a strategy that has financial sustainability and integrity at the core.

Working with me is for you if you feel like you’re stuck here:

  • You feel overwhelmed and unable to see the bigger picture or think strategically about the future in your business
  • You feel uncomfortable about paying yourself properly or buying into the fallacy that money is the only thing that matters
  • There is a lack of clarity and structure in the day-to-day, making it hard to prioritise what is important
  • You say yes to work that pays the bills for now but doesn’t make sense in the long term

But you know you should be here:

  • Able to think strategically and plan for the future
  • Make decisions confidently and in alignment with your values
  • Feel clear on who you serving, why and how
  • Has a clear strategy to generate income in your business

What coaching involves

  • Our coaching sessions are a collaborative space where we get clear on what is holding you back in your business, and to work on shining light into those corners so that you can move forward in clarity and integrity

  • Using a combination of coaching tools, NLP and practical business experience, we will get crystal clear on how you want to be showing up in your business and create a plan to move forward with decisive action

  • Coaching is a space to explore and question your current beliefs about you and your work, and to create new narratives when the old ones are no longer serving you. Expect to feel gently challenged at times

About Esme

After over 11 years of freelancing in events and marketing, and owning one small business, I became tired of working in a way that had little financial security. Despite largely generating a comfortable amount of money, I seemed to lack the ability to shape my work in the way I wanted, and I certainly didn’t have a reassuring savings account.

It struck me that as a creative who had gone to art college and never really worked in a business setting, I had never learned the principles that truly made a business viable. That’s when I decided to pivot and move into business management (which I still do part time) and finally trained as a coach so that I could help others like me!

I get really excited about facilitating transformation, centering the heart in your business so that it not only becomes financially sustainable but is also deeply rooted in alignment with your ethics and values. I bring with me an arsenal of practical knowledge and strategy, but will definitely whip out a Tarot deck too if that resonates!

Fiona Thomas – freelance writer & published author



“My time with Esme was so beneficial. I was feeling really overwhelmed with how to approach making changes in my business and dreading hearing that I had a lot of work to do.

Esme was so reassuring, she pointed out all the things that I already had in place which made me breathe a sigh of relief and also has given me the confidence to continue making small manageable adjustments to my business that I know will have a long term impact.

Esme put me at ease from the word go and during our session, and I felt totally comfortable and free to ask questions and raise any worries that I had. Highly recommend any business owner looking for clarity and accountability to get in touch with Esme.”

How we can work together

You can choose between a single session or a longer term coaching experience

Get Momentum

This is a deep-dive 90 minute session is ideal for working on a single issue, or if you want to go deep on a particular struggle that is getting in your way. During our time together we will create a map of where you are and where you want to be and the obstacles that are blocking your path. We will challenge assumptions and get creative with ideas so that you can walk away with a plan of action and the confidence to execute it.

For accountability, we will meet again for a 30 minute call 4-6 weeks later. You will have access to support via email between the two sessions.

You will receive

One 90 minute super focused coaching session

A recording of our session

A 30 minute catch up 4-6 weeks later

Access to my support via email between sessions

Your investment: £97

Finding Foundation

This is an opportunity to work longer term with me to explore and create energetic and financial sustainability in your business. I will hold you accountable and help you to uncover new ways of working that are purposeful and strategic, while integrating practical tools and practices that will help you get where you want to go.

We will meet for 60 minute sessions six times over 3-4 months.

Our time is semi-structured, working towards a desired outcome that we set at the beginning.

There will be time to explore what’s coming up for you in the moment so we can meet your emotional and practical needs while we navigate this exciting new journey.

At the end of each session you will go away with an exercise so that you can start applying and exploring our discoveries as we go along.

You will receive

Six x 60 minute calls over 3-4 months with access to recordings

Tasks to take away and practice in your life and business

Access to my support via email between sessions

Your investment: £659

(Or in three payments of £220 – longer payment plans available on request.)

If this sounds like something for you then let’s set up a free call so you can ask any questions and find out if it is the right fit for you. I only work with people who I truly believe I can help. If I (or you!) don’t think I’m the right coach for you, I’ll be more than happy to recommend someone else who I think is a better fit.

Why do I need to work with a coach?

Nobody needs to work with a coach, and you are no different. You’re probably smart, resourceful, creative and passionate about what you do, and there are millions of books, podcasts and Youtube videos that can tell you what you need to be doing to turn your business into a success.

But if you’re looking for someone to help guide you through all of the noise of conflicting advice, provide accountability, encouragement, strategy, ongoing support, and sometimes a bit of tough love, then you may want to consider coaching.

It is really hard to see what’s going on when you’re in the thick of your own situation, and we often come up against obstacles that we can’t even see! Having a trained guide to help you navigate this process and cut through the crap can make all the difference!

I am afraid of investing so much money in myself, what if it doesn’t work?

Consciously investing in your personal growth is a courageous act. By taking this step you are signalling to yourself and the world that you are ready to try new things, ask for help and to take responsibility for actively participating in the creation of your life and business.

As a coach I can’t do your work for you, but I can commit to showing up for you all the way through the coaching process with my best skills, knowledge, expertise and support. What you get out of it will be what you are willing to put in!

How quickly will I get results?

For some clients the new insight and perspectives gained in our first session mean that things start happening straight away. For most it is a slightly slower process, after all we are often unpicking fundamental ideas about how we want show up in the world as a person and in our business!

By doing this deep foundational work, as well as taking consistent transformative action you will be armed with skills, confidence, and perspectives that you didn’t know you had by the time we finish.

How is coaching different to therapy?

Coaching is for people who are mentally well* and focused on growth and development in their life and business. It is about uncovering your hidden skills and bringing forth more of your inherent courage and creative wisdom, as well as being a safe container for exploring new ideas and strategies!

Therapy is generally helpful for those experiencing psychological disharmony, or for help processing traumatic experiences, and requires a different kind of training to a coach. Some people like to receive coaching at the same time as receiving therapy. Sometimes we may find that coaching is not the right thing for you right now.

*in the context of working with me, mentally well means that any mental health condition that you may have is for the most part well managed. I am more than happy working with people who experience long-term mental health conditions as long as you currently have the capacity to do this kind of work.

I have more questions!

I am more than happy to chat and answer questions you may have about working with me or any other aspect of my coaching. Pop over to my contact

page and send an email!

Join me inside the weekly Ef Yeah! email

(& get your free resource – the Ef Yeah! Workflow – for planning your workday in a way that feels helpful and compassionate)

The Ef Yeah! weekly email is where I love to talk with you about:

  • How to get liberated // aka understanding how we are conditioned to believe/respond/be in relationship with money and other people’s expectations (what we ‘should’ be doing vs what we desire), and how to shift into a more compassionate, positive and energetic space. Creating new narratives that enable us to create joyful and intentional businesses that generate financial sustainability.
  • How to reclaim our magic // aka how to deepen our understanding of ourselves and so we can adjust our business to accomodate our own needs and expand on our innate strengths. Some people call this getting into alignment.
  • How to build Intentional strategy // aka how we can turn all of this important information into clear and strong action that calls to our ideal audience, and delivers our genius to those who need what we and only we can provide. Real data about what our people want, clear offers that are priced on value (not time or self-esteem), and simple marketing that brings your message to your audience in a way that actually feels good to you.

I invite you to join in conversation with me and become part of a community that is committed to bringing emotional and financial liberation to unconventional, marginalised and wholehearted service based business owners.

See you inside,

Esme x

What is The Ef Yeah! Workflow?

The Ef Yeah! Workflow is the same workflow I use in my business, and it was developed after lots of testing and trying different productivity techniques and combining the most useful parts. It really helps me to organise and prioritise my work in the daily and I hope it can do the same for you too!

This six page fillable PDF gives you in-depth instructions on how to implement the workflow, as well as a two page template for organising your own work!

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Don’t worry, if you just want the workflow then you’ll get just that. You will receive an opt-in confirmation email and you can just ignore it and you won’t be added. GDPR, betchesss! You can also unsubscribe at any time by hitting the unsubscribe button at the bottom of the email. You can read my privacy policy by visiting the link in the footer of this page.

No Sexism, No Racism, No Ableism, No Ageism, No Homophobia, No Fatphobia, No Transphobia, S*x work is work, No Pineapple on Pizza.

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© Esme Filsinger 2020